BEING A BRAND IN TURKISH READY-TO-WEAR SECTOR AND THE IMAGE OF THE TURKISH READY-TO-WEAR BRANDS TÜRK HAZIR GİYİM SEKTÖRÜNDE MARKALAŞMA VE TÜRK HAZIR GİYİM MARKALARININ İMAJI
With the steadily changing structure, ready-to-wear sector has dragged crowd of people and accelerated the speed of consumption. Ready-to-wear sector and fashion has become a big business/market where there is large sum of money. Ready-to-wear firms have developed strategies for becoming colloquial brand and efficient fashion marketing plans so as to attract millions of people to their brand and to become genericized trademark. In this study, it is emphisized that becoming a generic trademark is very vital for Turkish ready-to-wear sector. It is also aimed to analyse strategies to become a worldwide trademark and to make known the image of “Turkish Brand” in th e world in Turkish ready-to-wear sector.
@article{2015,title={BEING A BRAND IN TURKISH READY-TO-WEAR SECTOR AND THE IMAGE OF THE TURKISH READY-TO-WEAR BRANDS},abstractNode={With the steadily changing structure, ready-to-wear sector has dragged crowd of people and accelerated the speed of consumption. Ready-to-wear sector and fashion has become a big business/market where there is large sum of money. Ready-to-wear firms have developed strategies for becoming colloquial brand and efficient fashion marketing plans so as to attract millions of people to their brand and to become genericized trademark. In this study, it is emphisized that becoming a generic trademark is very vital for Turkish ready-to-wear sector. It is also aimed to analyse strategies to become a worldwide trademark and to make known the image of “Turkish Brand” in th e world in Turkish ready-to-wear sector.},author={Muhammed Mustafa GÜLDÜR-- Sinem BAYRAM},year={2015},journal={The Journal of Social Sciences}}
Muhammed Mustafa GÜLDÜR-- Sinem BAYRAM . 2015 . BEING A BRAND IN TURKISH READY-TO-WEAR SECTOR AND THE IMAGE OF THE TURKISH READY-TO-WEAR BRANDS . The Journal of Social Sciences.DOI:10.16990/SOBIDER.110
Muhammed Mustafa GÜLDÜR-- Sinem BAYRAM.(2015).BEING A BRAND IN TURKISH READY-TO-WEAR SECTOR AND THE IMAGE OF THE TURKISH READY-TO-WEAR BRANDS.The Journal of Social Sciences
Muhammed Mustafa GÜLDÜR-- Sinem BAYRAM,"BEING A BRAND IN TURKISH READY-TO-WEAR SECTOR AND THE IMAGE OF THE TURKISH READY-TO-WEAR BRANDS" , The Journal of Social Sciences (2015)
Muhammed Mustafa GÜLDÜR-- Sinem BAYRAM . 2015 . BEING A BRAND IN TURKISH READY-TO-WEAR SECTOR AND THE IMAGE OF THE TURKISH READY-TO-WEAR BRANDS . The Journal of Social Sciences . 2015. DOI:10.16990/SOBIDER.110
Muhammed Mustafa GÜLDÜR-- Sinem BAYRAM .BEING A BRAND IN TURKISH READY-TO-WEAR SECTOR AND THE IMAGE OF THE TURKISH READY-TO-WEAR BRANDS. The Journal of Social Sciences (2015)
Muhammed Mustafa GÜLDÜR-- Sinem BAYRAM .BEING A BRAND IN TURKISH READY-TO-WEAR SECTOR AND THE IMAGE OF THE TURKISH READY-TO-WEAR BRANDS. The Journal of Social Sciences (2015)
Format:
Muhammed Mustafa GÜLDÜR-- Sinem BAYRAM. (2015) .BEING A BRAND IN TURKISH READY-TO-WEAR SECTOR AND THE IMAGE OF THE TURKISH READY-TO-WEAR BRANDS The Journal of Social Sciences
Muhammed Mustafa GÜLDÜR-- Sinem BAYRAM . BEING A BRAND IN TURKISH READY-TO-WEAR SECTOR AND THE IMAGE OF THE TURKISH READY-TO-WEAR BRANDS . The Journal of Social Sciences . 2015 doi:10.16990/SOBIDER.110
Muhammed Mustafa GÜLDÜR-- Sinem BAYRAM."BEING A BRAND IN TURKISH READY-TO-WEAR SECTOR AND THE IMAGE OF THE TURKISH READY-TO-WEAR BRANDS",The Journal of Social Sciences(2015)
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