@article{2017,title={A RESEARCH ON THE MARKETING PROBLEMS OF SMEs IN ANTALYA ORGANIZED INDUSTRIAL ZONE},abstractNode={The purpose of this research is revealing the SMEs’ problems in terms of 4P which is product, price, place and promotion. Also, in the research, SMEs’ problems on marketing were associated with the influence of the person who administer the business. The research was conducted on SMEs which operates in Antalya Organized Industrial Zone. To collect data which is related to research, questionnaire forms were used. While forming questionnaire set, scales which were used by Akoğlan (2015) and Keskin and her friends in their study were utilized. The questionnaire forms were applied face-to-face to SMEs who were reached through simple random sampling. Data which were collected from 140 questionnaire forms were analyzed with a statistical package. In this research, frequency analyses, normal distribution test, reliability analysis of scale and for unrelated samples One-Way-Anova and Tukey test were used. Consequently, it was found that SMEs have troubles generally on pricing and promotion. According to analyses’ result, SMEs’ problems on pricing and promotion are affected by who operates the business in a statistically significant manner. It was determined that this difference is between the organizations which are operated by employer and the organizations which are operated by the other executives.},author={Özlem ÇETİNKAYA BOZKURT-- Nil Esra DAL},year={2017},journal={The Journal of Social Sciences}}