@article{2017,title={SOCIAL MEDIA AS AN EFFECTIVE CHANNEL IN TERMS OF BRAND COMMUNICATION: VODAFONE FREEZONE EXAMPLE},abstractNode={In terms of brands, it is not enough alone to telling customers about properties related to products and services. It is more important to establish sincere relationships with the target group and create an emotional bond with them. So, this will enable customers to develop a positive attitude towards the brand, which in turn will be effective in the purchase decision. At this point, brand communication activities play a key role. Within the scope of these activities, social media is used intensively by brands as well as traditional mass media. Brands that provide an effective communication with their customers by following an accurate social media strategy are able to differentiate themselves from their competitors. In the scope of the study, the youth brand Vodafone FreeZone of global mobile communication company Vodafone which is being operated in Turkey, used a holistic one-way statement in order to describe how to communicate with the target mass by using social media.},author={Ali Fikret AYDIN},year={2017},journal={The Journal of Social Sciences}}