@article{2017,title={INDIVIDUAL RESPONSIBILITY AND SOCIAL RESPONSIBILITY: THE IMPACT OF INDIVIDUAL RESPONSIBILITY PERCEPTIONS ON STUDENTS' ATTITUDES TOWARDS SOCIAL RESPONSIBILITY CAMPAIGNS},abstractNode={Individual responsibility, defined as fulfilling the obligations of one's own life, is considered an important factor in deciding what to do and should not, and it can also form the basis for many of our behaviors that are thought to be uninteresting throughout our lives, but which are linked to deep thought. The decision to buy and decline products and services can also be shown as one of these. Today, both social responsibility campaigns aimed at increasing the prosperity levels of the society and benefiting the firm have an effect on the consumer purchasing decision. This study with student; (1) whether there is a relationship between students' perceptions of individual responsibility and attitudes towards social responsibility campaigns performed by businesses, (2) whether there is a difference between the sex of the students and their attitudes towards social responsibility activities, (3) it was researched whether there is a difference between the education levels of the students and the attitudes of the enterprises towards social responsibility activities. The questionnaire method was used during the data collection phase of the research and the suggestions were made to the management and marketing managers within the framework of the obtained results.},author={Deniz Ünal ADIGÜZEL-- Emel SARITAŞ - Süleyman BARUTÇU},year={2017},journal={The Journal of Social Sciences}}