@article{2018,title={BRAND POSITIONING EFFECT OF MARKETING COMMUNICATIONS IN THE CLOTHING SECTOR: APPLICATION ON FACEBOOKAND INSTAGRAM},abstractNode={In the 1950s, with the introduction of computer systems with the beginning of development and the introduction of the Internet, and with the influence of globalization today, people in the social media can interact without time and space constraints. According to the classical advertisements, the whole process including the activities such as making the products and services more attractive, reaching the target masses, creating awareness, moving the masses, selecting and distributing the channels to be broadcast is defined as content marketing. Content marketing is important in terms of establishing a positive attitude when the brand becomes a leader in the market due to its effectiveness and low cost. In this study, it was aimed to measure the effect of content marketing on creating awareness about brands and values through social media in order to create a positive attitude on consumer behaviors and create permanent brand loyalty.},author={Filiz DEĞİRMEN},year={2018},journal={The Journal of Social Sciences}}