@article{2018,title={A CONCEPTUAL STUDY ON NEW APPROACHES IN THE DISCIPLINE OF MARKETING},abstractNode={Looking at the history of marketing science, it has come up today by transforming production-oriented understanding to customer-oriented understanding and by changing in different periods until today. In today’ world, the competition environment has become more difficult for the enterprises especially because of the increase of globalization with the development of technology. Changing the preferences and lifestyles of target customer groups made it necessary pass from traditional marketing understanding to modern marketing understanding in marketing science. In this study, some of modern marketing approaches which are suitable for today’s world have been tried to be conceptually addressed.},author={Yusuf Emre KARAKAŞ},year={2018},journal={The Journal of Social Sciences}}