EVALUATİON OF TOURİSM POTENTİAL BY USİNG SWOT ANALYSIS: A RESEARCH IN TUNCELİ PROVINCE
TURİZM POTANSİYELİNİN SWOT ANALİZİ KULLANILARAK DEĞERLENDİRİLMESİ: TUNCELİ İLİNDE BİR ARAŞTIRMA

Author : Bayram Kırmızıgül
Number of pages : 222-231

Abstract

Tourism, with increasing travel requirement, has been the highest income service sector both in our country and in the world. This situation has revealed a hope for the region to be stimulated by toruism, which is underdeveloped economically but has an importance in terms of touristic recources. Tunceli city has also qualification of being a destination with its undiscovered, unique and magnificent nature and supportive cultural wealth. In this study, in order to identify the destination competitiveness and the potential of attracting tourist of the city as a destination, a SWOT analysis has been made. In this research, the data has been achieved with the semi-structured interview, addressing open-ended qouestions to bureaucrats, nongovermental organization members, tourism business managers and academician as stakeholders and experts of the subject. In consequence of the results obtained by evaluation of the findings, some proposals has been suggested for tourism stakeholders and researchers.

Keywords

Key Words: Destination, Competitiveness, Destination Competitiveness, SWOT Analysis

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