@article{2019,title={USING CONTENT MARKETING TO CREATE POSITIVE CONSUMER ATTITUDES},abstractNode={In this study, we aimed to measure the effect of content marketing on creating awareness about brands and values through social media in order to create a positive attitude on consumer behaviours and create permanent brand loyalty. As a result, we have determined that there is a linear relationship between the quality of the content prepared in the social media and the purchase, sharing, suggestion and interaction. The same positive relationship has also been observed between sharing - proposition, sharing - interaction, proposition - interaction, purchase - sharing, and suggestion - interaction. Hypothesis testing by gender groups revealed that although the values of purchase, interaction, sharing and proposing were equal for both groups, the values of the influence of content differed between men and women. In the hypothesis testing for age groups, although there is no difference between the values of proposition, interaction and sharing, differences between purchasing values and content values were determined. Hypothesis testing according to the educational status showed that there was no difference in purchasing, content, sharing and suggestion values among the groups although differences were observed between the interaction values in the education groups. Due to the intense competition in the market and the widespread use of the internet, the importance of content marketing is increasing day by day. We believe that this research on the use of content marketing will be beneficial to companies which aim to fulfil their marketing targets by creating brand awareness and brand loyalty.},author={Zarife BARDAKLI},year={2019},journal={The Journal of Social Sciences}}