Yayın Detay

  • Title : CONSUMER BASED ON THE IMPACT OF RELATIONSHIP MARKETING BRAND VALUE COMPONENTS: A MODEL PROPOSAL
  • First Author : Tuğba YEĞİN
  • Authors : -- Ahmet GÜRBÜZ
  • Keywords : Relationship Marketing, Consumer Based Brand Value, Scale Development
  • Basic Area : İŞLETME
  • Page Id : 599-622
  • Rank Id : 41
  • Year : 5
  • Volume : 31
  • DOI : 10.16990/SOBIDER.4667
    • Yayına Git