Yayın Detay

  • Title : A CONCEPTUAL STUDY ON THE USE OF IMAGING METHODS USED IN THE FIELD OF NEUROMARKETING
  • First Author : Sevgi SADEDİL
  • Authors : -- K. Nazlım TÜZEL URALTAŞ
  • Keywords : neuromarketing, neuromarketing research, EEG, fMRI, eyetracking
  • Basic Area : Halkla İlişkiler ve Reklamcılık
  • Page Id : 257-277
  • Rank Id : 16
  • Year : 5
  • Volume : 16
  • DOI : 10.16990/SOBIDER.4066
    • Yayına Git