Yayın Detay
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Title : RELATIONAL APPROACH IN MARKETING PUBLIC RELATIONS (MPR) PRACTICES: THE CASE OF CHATBOT
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First Author : Emel TANYERİ MAZICI
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Authors : -- Nur Banu ATEŞ
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Keywords : Marketing Public Relations, Relational Communication, Chatbot.
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Basic Area : Halkla İlişkiler ve Tanıtım
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Page Id : 266-278
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Rank Id : 15
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Year : 5
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Volume : 19
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DOI : 10.16990/SOBIDER.3996
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