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  • Title : RELATIONAL APPROACH IN MARKETING PUBLIC RELATIONS (MPR) PRACTICES: THE CASE OF CHATBOT

  • First Author : Emel TANYERİ MAZICI

  • Authors : -- Nur Banu ATEŞ

  • Keywords : Marketing Public Relations, Relational Communication, Chatbot.

  • Basic Area : Halkla İlişkiler ve Tanıtım

  • Page Id : 266-278

  • Rank Id : 15

  • Year : 5

  • Volume : 19

  • DOI : 10.16990/SOBIDER.3996

  • Yayına Git