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Abstract


Analysis of Social Network Usage Purposes of University Students According to Different Variables
The purpose of the study is to analyse university students' social network usage purposes according to different variables. A total of 267 university students consisting of 161 males and 106 females, selected by random sampling in parallel with this purpose, voluntarily participated in the study. The screening model was used in the study. The sample of the study consists of the students who are studying at the Faculty of Sports Sciences of Istanbul University. As a data collection tool in the study, the “Social Network Usage Objectives” scale, which was validated and acknowledged in Turkish by Koçak Usluel et al. (2014) was used in addition to the personal information form prepared by the researcher, in order to determine participants' social network usage goals. Percentage (%) and frequency methods in order to determine the distributions of personal information of participants; Shapiro Wilks normality test in order to determine if the data had normal distribution were used, and having found out that the data are suitable for non-parametric test conditions, Mann-Whitney U and Kruskal Wallis tests were used to determine the significant differences. Significant differences were found in the research and entertainment sub-dimensions of the scale of gender variable- based social network usage purposes .Significant differences were found in the sub-dimensions of keeping in touch, sharing content and entertainment of the scale of the age-based social network usage purposes. Statistically significant differences were found in the entertainment sub-dimensions of the social network usage purposes by weekly social network usage times.Finally, it can be concluded that gender is an important factor for social network usage purposes; as the age get older , especially the social network usage purposes of participants change accordingly; regarding weekly social networks usage duration, as the duration of use increases, participants tend to use entertainment purpose social networks.

Keywords
College Student, Social Networks, Social Networks Usage Purpose


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