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Abstract


WHY DO TOURISTS SHARE THEIR EXPERIENCES ON THE SOCIAL MEDIA? A RESEARCH ON SHARİNG MOTİVATİONS
Social media, which has showed every field in recent years, is also influential in the tourism sector. Tourism businesses provide a significant advantage over their marketing activities and competitors in social media. In addition, tourists benefit from social gatherings to gather interest, to evaluate alternatives, and to express their vacation. Particularly exciting discoveries lead to others by sharing their relationships with different people and cultures, their opinions about their vacation, or the problems they have experienced in the social media. In this context, it is seen that tourists have different motivation factors in telling their tourism experiences to other people in social media. The aim of this study is to reveal the motivation factors that are effective in sharing the experiences of social media users on social media. In this context, a questionnaire was applied to the people who were studying at İzmir Kâtip Çelebi University and who used social media. In this study, 324 individuals were selected as the sample mass. The data obtained by the questionnaire, SPSS statistical program was analyzed using version 21.0. As a result of the research, it was found that the level of social media sharing of the tourism experiences of the participants was quite low. On the other hand, in the sharing of tourism experiences on social media, self-centered motivation factors were found to be more effective than community-oriented motivation factors.

Keywords
Social Media, Tourism, Experience, Motivation


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