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Abstract


A RESEARCH ON THE MEASUREMENT OF SOCIO-CULTURAL ADAPTATION OF EMPLOYEES IN TOURISM BUSINESSES
Tourism is a very comprehensive sector that incorporates the workforce from different cultures. In order to achieve service quality in the service sector and to ensure customer satisfaction, it is important to determine the level of adaptation of employees in cultural terms. As regards socio-cultural adaptation, there are previously studied subjects in the literature and the number of researches on socio-cultural adaptation of employees in tourism sector is very limited. From this point of view, the main purpose of this study is to examine the effects of socio-cultural adaptation levels of domestic and foreign employees working in tourism businesses according to demographic variables. In the application part of the study, 467 employees working in hotel businesses, travel agencies, food and beverage businesses and other tourism businesses in Antalya province were conducted a questionnaire. The first part of the questionnaire was prepared to determine the demographic characteristics of the employees. In the second part, the expressions of socio-cultural adaptation, internal marketing and employee satisfaction scales are included. Statistical analyzes were performed with the help of R version 3.2.5 and IBM SPSS Amos package programs. As a result of the theoretical structures supported by the analyzes, the differences of the results according to the demographic characteristics were tested with students t test and One Way Variance Analysis (ANOVA). According to the results of the analysis, significant differences were found among gender, age, marital status, nationality, educational status, area of origin, type of facility, seniority status, income level and socio-cultural adaptation. There is no difference according to the department and shift status.

Keywords
Tourism Businesses, Culture, Adaptation, Socio-Cultural Adaptation.


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