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Abstract


ADVERTISING EXPENDITURES
In the early stages of history, people only wanted to sell their products and put products in place to meet their needs. Some vendors and products started to come to the fore in the following stages. Naturally, the need to introduce them was born. In this, especially agoralaranda people, then "Sandwich Men" is called the people began to be seen. In this way, products or vendors have found the opportunity to introduce themselves to a wider audience. These are the foundations of advertising. Graphic Design advertising, promotion, photography, etc. The necessity of working with many disciplines has been important in addressing this issue. With the process of advertising from the past to the present, investment rates were given over the years and the advertising was tried to be revealed. We need to be aware of the stages of advertising and the impact of current advertising agencies on brands. In the first part of this research on Advertising Expenditures, the method of introduction and research, in the second part, the historical development of the advertisement, the importance of advertisement in the third part, the advertisement expenditures in the fourth section and the effects of advertising agencies on the brands in the fifth section are given.

Keywords
Advertising, Brand, History, Graphic Design, Agency


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