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Abstract


DETERMINATION OF MARKET PLACE SUPPLY AND DEMAND ATTRIBUTE: CASE OF FETHIYE DESTINATION
The main issues of this study, which focuses on the determination of product and demand attribute at tourism destination, are to find out if there is a seasonal volume increase, how this was perceived by the stallholder in a market place, what is sold more among the products in the market, and what are purchased more by the touristic consumer. The other aims of the research are to determine the stallholders’ perception towards the touristic consumers and the reasons of these stallholders’ perceptions, and whether or not the touristic consumers have an effect on stallholders’ overall revenues, and which factors affecting the prices. Within the scope of the research, primary and secondary data sources were used. The sample is consisted of a greengrocer, a pastry stallholder, an olive stallholder who also sells cheese, dairy products, a spice and nuts stallholder, a sherbet on shaved ice stallholder at Fethiye Tuesday Market. In the market place, face-to-face interviews were carried out by two researchers on 11.09.2018 with 49 participants. According to the results of the study, it was found that foreign touristic consumers and products purchased by domestic touristic consumers are different from each other. Sales increase during the summer period. Both foreign and domestic touristic consumers have a positive effect on stallholders’ overall revenues, besides, the perception of touristic consumers by marketers is more shaped by the economic impact of their purchases.

Keywords
Tourism Destination, Market Place, Touristic Consumer, Supply, Demand


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