@article{2016,title={THE INTERCONNECTION BETWEEN MUSICIAN STRATEGY AND BEING IN THE MARKET},abstractNode={This work aims to state the action of interconnection between musician strategy and market orientation in the process of being a musician in the market. It is possible to engage the pricipals of this interconnection with the popular culture and mass culture concepts in general, and with the condition which popular culture and media actions are infulenced directly from ideological movements in Turkey in particular. In this survey, two famous musicians, Erol Büyükburç and Bülent Ortaçgil, who adopted distinc strategy orientations, are reviewed as samples with ethnographic methods and it is viewed that how the interconnection between musician strategy and market orientation works. Although the strategy of musician acts serious role on being in the market, it does not works on its own. Media action which is affected from socioeconomic, sociocultural and ideological movements directly impact on the position of musician in the market. Consequently, the process of being a musician in the market moves on the continuous changing and interacting connection between his strategy orientation and market orientation.},author={Emine Filiz YİĞİT},year={2016},journal={The Journal of Social Sciences}}