@article{2016,title={RESEARCH OF BRAND PERCEPTION LEVEL: AN APPLICATION ON SPORTS SCIENCE FACULTY STUDENTS OF ISTANBUL UNIVERSITY},abstractNode={Istanbul University Faculty of Sport Science studying in Class 1st and 4. The purpose of this survey specific to grade students; customer-oriented measure is determined on sports brands that make up the brand value of the resources. Brand perception of incoming students within the sport was believed to be more professional than students from other departments. They are students coming from inside the sport because of the perception of the brand in sporting goods according to students studying in other departments are believed to ocur more professionally. The study included 77 class 1, 67 grade 4, a total of 150 people participated. According to the descriptive research model in this study information was collected through questionnaires. In general brand perception is formed by the famous athletes strategy but it has been shown to not affect buying behavior Sports brand buying behavior of male and female athletes involved in advertising has been shown to not create significant differences by gender.},author={Selçuk BORA ÇAVUŞOĞLU-- Hande AYANCI},year={2016},journal={The Journal of Social Sciences}}