UTILIZATION POSSIBILITIES FROM ECOTOURISM FOR SUSTAINABLE BRANDING IN KARS REGION
KARS YÖRESİNDE SÜRDÜRÜLEBİLİR MARKALAŞMA AMACIYLA EKOTURİZMDEN YARARLANMA OLANAKLARI
Author : Uğur ÇAPIK
-- Yunus ZENGİN
Number of pages : 276-291
Abstract
Developments in social and communal areas influence various phenomena in human life with each passing day. One of these developments is the occurrence of a travel understanding of people towards settlement units with rural tourism potential rather than travelling to crowded cities. For this reason, cultural, architectural, and biological
Keywords
Ecotourism, Kars, Sustainable Branding, Kars City Brand
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