@article{2016,title={A REVIEW TO TELEVISION ADVERTISING IN THE CONTEXT OF UMBERTO ECO; AN ANALYSIS STUDY},abstractNode={This study based on Umberto Eco’s culture and sub-codes generates by the communication process. At this point the audience “to convince”, “influence” culture and sub-codes used in the context of advertising work by considering the terms of semiotics éMegabitli Anadolu’da” television commercial has been resolved. On the other hand dealt to be resolved in terms of advertising techniques and linguistic terms are discussed in detail in terms of supporting the general content. As a result, it drew attention to the communication process by taking sub-code of cultural indicators used in advertising and tried to reveal the direction of clicks possible perception in the audience’s mind.},author={Hicran ÖZLEM ILGIN},year={2016},journal={The Journal of Social Sciences}}