@article{2017,title={PERSONEL BRANDING IN THE HEALTH SECTOR: THE EFFECT OF THE PREFERRED DOCTOR’S PERSONEL BRAND TO THE HOSPITAL CHOICE},abstractNode={The first man up to the present time in the formation of health and brand concepts, concepts and events of great importance in losing quite have their on integral but not more associated with one another has become. However, the development of technology in the last century, to increase their health spending on the welfare state under the state, be aware of the importance of health education and putting the lives of applications developed it, advertising, the rise of branding and personal branding activities hospital owners and doctors to turn to a more optimal consumer using these activities in health, it revealed the concept of personal branding. In our country, which was introduced in 2003, "Health Transformation Program (HTP)" increase in the number of frames in a private hospital, as well as studies for the development of quality in public hospitals, when combined with the branding and personal branding concept has brought significant improvements in 13 years, increase in the number of doctors enough despite the population growth rate has not been achieved in our country. Theincrease in diseases is a result of the increase in the number of patients, the desire of the citizens to get faster and more effective services in crowded public hospitals, besides the doctors have recently experienced professional experiences through the internet from the television and also the internet, the doctors of our country follow the technological developments more rapidly and they are successful in their operations. The concept of personal branding is increasing day by day and progresses in the light of this concept in new studies.},author={Mehmet AYAZ-- İlkay KARADUMAN},year={2017},journal={The Journal of Social Sciences}}