APPEARANCE OF POSTMODERN CONSUMPTION CULTURE IMAGES IN NEW MEDIA: INSTAGRAM POSTMODERN TÜKETİM KÜLTÜRÜ İMGELERİNİN YENİ MEDYADAKİ GÖRÜNÜMÜ: INSTAGRAM EVRENİ ÖRNEĞİ
This study examines the relationship between consumer culture and new media in the postmodern era. It has been argued that the postmodern consumer tends to consume a number of indicators and images from the need with the desire to obtain social approval by taking part in consumer practices from the moment the individual is present and examining the historical process of consumption. As a sample of the study, boutiques and bloggers who are benefiting from the mobile application Instagram which is a social sharing platform are discussed. This boutique and bloggers' postmodern advertising and public relations strategies have been described as a means of consumption of new media devices, which are called information age. Social sharing platforms have reached the conclusion that individuals are involved in everyday life practices as a result of the desire to gain social visibility and social approval, and that people have influenced their consumption trends. Today, postmodern consumer culture is produced and consumed in the new media channel.
Keywords
Postmodern consumer culture, new media, consumer behavior, social approval, Instagram
@article{2017,title={APPEARANCE OF POSTMODERN CONSUMPTION CULTURE IMAGES IN NEW MEDIA: INSTAGRAM},abstractNode={This study examines the relationship between consumer culture and new media in the postmodern era. It has been argued that the postmodern consumer tends to consume a number of indicators and images from the need with the desire to obtain social approval by taking part in consumer practices from the moment the individual is present and examining the historical process of consumption. As a sample of the study, boutiques and bloggers who are benefiting from the mobile application Instagram which is a social sharing platform are discussed. This boutique and bloggers' postmodern advertising and public relations strategies have been described as a means of consumption of new media devices, which are called information age. Social sharing platforms have reached the conclusion that individuals are involved in everyday life practices as a result of the desire to gain social visibility and social approval, and that people have influenced their consumption trends. Today, postmodern consumer culture is produced and consumed in the new media channel.},author={Dilara DOĞAN},year={2017},journal={The Journal of Social Sciences}}
Dilara DOĞAN . 2017 . APPEARANCE OF POSTMODERN CONSUMPTION CULTURE IMAGES IN NEW MEDIA: INSTAGRAM . The Journal of Social Sciences.DOI:10.16990/SOBIDER.3588
Dilara DOĞAN.(2017).APPEARANCE OF POSTMODERN CONSUMPTION CULTURE IMAGES IN NEW MEDIA: INSTAGRAM.The Journal of Social Sciences
Dilara DOĞAN,"APPEARANCE OF POSTMODERN CONSUMPTION CULTURE IMAGES IN NEW MEDIA: INSTAGRAM" , The Journal of Social Sciences (2017)
Dilara DOĞAN . 2017 . APPEARANCE OF POSTMODERN CONSUMPTION CULTURE IMAGES IN NEW MEDIA: INSTAGRAM . The Journal of Social Sciences . 2017. DOI:10.16990/SOBIDER.3588
Dilara DOĞAN .APPEARANCE OF POSTMODERN CONSUMPTION CULTURE IMAGES IN NEW MEDIA: INSTAGRAM. The Journal of Social Sciences (2017)
Dilara DOĞAN .APPEARANCE OF POSTMODERN CONSUMPTION CULTURE IMAGES IN NEW MEDIA: INSTAGRAM. The Journal of Social Sciences (2017)
Format:
Dilara DOĞAN. (2017) .APPEARANCE OF POSTMODERN CONSUMPTION CULTURE IMAGES IN NEW MEDIA: INSTAGRAM The Journal of Social Sciences
Dilara DOĞAN . APPEARANCE OF POSTMODERN CONSUMPTION CULTURE IMAGES IN NEW MEDIA: INSTAGRAM . The Journal of Social Sciences . 2017 doi:10.16990/SOBIDER.3588
Dilara DOĞAN."APPEARANCE OF POSTMODERN CONSUMPTION CULTURE IMAGES IN NEW MEDIA: INSTAGRAM",The Journal of Social Sciences(2017)