GREEN ADVERTISING AS A COMMUNICATION METHOD TO REACH AT ENVIRONMENTAL CONSUMERS: A THEORETICAL FRAMEWORK ÇEVRECİ TÜKETİCİLERE ULAŞMAYA ÇALIŞAN BİR İLETİŞİM YÖNTEMİ OLARAK YEŞİL REKLAMCILIK: KURAMSAL BİR ÇERÇEVE
In this srudy the issue of green advertising as a method of advertising is analysed. Within the context of the study, development and properties of environmental consumer segment are defined and the responses of marketers to this environmental consumer segment are discussed. The historical process of adoptation of advertising, which is an important communication tool for marketing proffessionals, to green advertising is summarized, and within this framework the term of green advertising is defined and analysed in detail. In this context, this study aims to be a reference for following studies about green advertising.
Keywords
Environmental Consumer, Green Advertising, Green Marketing
@article{2018,title={GREEN ADVERTISING AS A COMMUNICATION METHOD TO REACH AT ENVIRONMENTAL CONSUMERS: A THEORETICAL FRAMEWORK},abstractNode={In this srudy the issue of green advertising as a method of advertising is analysed. Within the context of the study, development and properties of environmental consumer segment are defined and the responses of marketers to this environmental consumer segment are discussed. The historical process of adoptation of advertising, which is an important communication tool for marketing proffessionals, to green advertising is summarized, and within this framework the term of green advertising is defined and analysed in detail. In this context, this study aims to be a reference for following studies about green advertising.},author={Erdem TATLI},year={2018},journal={The Journal of Social Sciences}}
Erdem TATLI . 2018 . GREEN ADVERTISING AS A COMMUNICATION METHOD TO REACH AT ENVIRONMENTAL CONSUMERS: A THEORETICAL FRAMEWORK . The Journal of Social Sciences.DOI:10.16990/SOBIDER.4103
Erdem TATLI.(2018).GREEN ADVERTISING AS A COMMUNICATION METHOD TO REACH AT ENVIRONMENTAL CONSUMERS: A THEORETICAL FRAMEWORK.The Journal of Social Sciences
Erdem TATLI,"GREEN ADVERTISING AS A COMMUNICATION METHOD TO REACH AT ENVIRONMENTAL CONSUMERS: A THEORETICAL FRAMEWORK" , The Journal of Social Sciences (2018)
Erdem TATLI . 2018 . GREEN ADVERTISING AS A COMMUNICATION METHOD TO REACH AT ENVIRONMENTAL CONSUMERS: A THEORETICAL FRAMEWORK . The Journal of Social Sciences . 2018. DOI:10.16990/SOBIDER.4103
Erdem TATLI .GREEN ADVERTISING AS A COMMUNICATION METHOD TO REACH AT ENVIRONMENTAL CONSUMERS: A THEORETICAL FRAMEWORK. The Journal of Social Sciences (2018)
Erdem TATLI .GREEN ADVERTISING AS A COMMUNICATION METHOD TO REACH AT ENVIRONMENTAL CONSUMERS: A THEORETICAL FRAMEWORK. The Journal of Social Sciences (2018)
Format:
Erdem TATLI. (2018) .GREEN ADVERTISING AS A COMMUNICATION METHOD TO REACH AT ENVIRONMENTAL CONSUMERS: A THEORETICAL FRAMEWORK The Journal of Social Sciences
Erdem TATLI . GREEN ADVERTISING AS A COMMUNICATION METHOD TO REACH AT ENVIRONMENTAL CONSUMERS: A THEORETICAL FRAMEWORK . The Journal of Social Sciences . 2018 doi:10.16990/SOBIDER.4103
Erdem TATLI."GREEN ADVERTISING AS A COMMUNICATION METHOD TO REACH AT ENVIRONMENTAL CONSUMERS: A THEORETICAL FRAMEWORK",The Journal of Social Sciences(2018)
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