THE ROLE AND IMPORTANCE OF SOCIAL MEDIA IN THE CONTEXT OF FANS – PLAYERS INTERACTION: THE CASE OF GALATASARAY SPORTS CLUB
TARAFTAR-FUTBOLCU ETKİLEŞİMİ BAĞLAMINDA SOSYAL MEDYANIN ROLÜ VE ÖNEMİ: GALATASARAY SPOR KULÜBÜ ÖRNEĞİ

Author : Kamil METİN -- Ali Murat KIRIK
Number of pages : 439-455

Abstract

With the development of internet technology, a fundamental change took place in communications field, it has emerged the concept of interaction. With the emergence of Web 2.0, social sharing networks has enabled them to users actively sharing. However, both Turkey and the World sport has come to industry situation. Between sport’s section, Football has different value. Because soccer affects individual of all ages and it is attracting the attention of the society. The reason that football has so much attention is existence of sports club. The presence of sport clubs creates a fact of fan and the fans became community which is coming together for the same purpose. Sport clubs use the social media actively, so fans are easily accessible. Players, also, are able to utilize social media for communicate wit their fans. At this point, instagram, which is based on more visuality, is used actively. Fans communicate with player via instagram and with give answers of players, interaction reveals. The research model, used in this study, is constituted with speculative perspective of “spread impression” which is named by Erving Goffman. In this study, sharing of players via instagram is realized with concepts ,which are present by Erving Goffman, as social inreaction or fans interaction. As concepts of research in study are interaction, performance, role-routine, player-actor, researcher, audience, giving impression, spread impression and individual glass. This study has four parts. These are research on the subject as; an overview of the concept of sports, social media with the main lines and internet, Galatasaray sport club with the context of interaction between fans and players.

Keywords

Social media, Football, Supporters, Galatasaray, Instagram

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