@article{2018,title={A LOOK AT THE SOCIAL MEDIA MARKETING CONCEPT IN NEW MEDIA: NESCAFE THREE IN ONE EXTRA GAMER KIT CAMPAIGN},abstractNode={Social networks play an important role in researching products and services, ensuring identification with the product, and in making purchases as a final decision. After the rapid growth of social media users, they use these channels to increase brand profitability. The corporations that try to globalize by increasing their brand aim to reach the target groups by entering into agreements with various agencies. Woods (2016), points to influential marketing as the most important of these strategies. In this strategy, rather than being directly targeted as a specific target market, the target group directly targets the individuals and carries out the marketing activity and transmits the desired message. Muniz & O'Guinn (2001) can rely on Woods' view that it is not possible to limit brand admiration only to a geographical region, but that the brand spirit can be created by individual access to the admirers and adherents of the brand without boundaries. The product called the marketing mix, the price, the element of the distribution of the distribution and the promotion, the "influencer marketing" of the digital age are examined. Nescafe 3-in-1 Extra Gamer Kit campaign as an example of an influencer marketing campaign and the steps followed during its implementation are examined in action.},author={Ece GENÇ},year={2018},journal={The Journal of Social Sciences}}