@article{2018,title={THE INFLUENCE OF FRIENDSHIP RELATIONS IN THE SOCIAL NETWORKS ON THE PURCHASING PROCES: TOKAT EXAMPLE},abstractNode={As a rational entity, consumers seek to best utilize their limited resources such as time, money and energy. Social networks are one of the important tools used in this process. Social networks are places where consumers communicate and interact with friends, relatives, close and distant circles, share feelings and thoughts, and carry out important research during the purchasing process. In this study, the influence of friendship relations in social networks on consumers' behaviors in purchasing process is examined. For this purpose, a face-to-face survey was conducted with 384 social network users who were selected by the convenience sampling method in the province of Tokat, Turkey. Frequency, factor and regression analysis were performed on the data obtained. According to the result of the study, it was observed that consumer behaviors before and after purchasing were significantly influenced by the communication towards purchasing and belonging to a group of friends sub-scales of the friendship scale. In addition, it has been found that there a desire to purchase a large number of products and services is formed in these networks where participants spend a significant part of their time.},author={Rafet BEYAZ},year={2018},journal={The Journal of Social Sciences}}