GREEN PRODUCT DEVELOPMENT STRATEGY FOR PROTECTING THE ENVİRONMENT AND AN INVESTİGATİON ABOUT THE VIEWPOINTS OF FIRMS IN MALATYA TOWARDS GREEN PRODUCT DEVELOPMENT STRATEGY ÇEVRENİN KORUNMASI AÇISINDAN YEŞİL ÜRÜN GELİŞTİRME STRATEJİLERİNİN İNCELENMESİ: MALATYA ÖRNEĞİ
The fact that human beings’ needs increases day by day and natural resources faces the threat of extinction brings about a pressure over every individual through the society to be more careful in consuming the natural resources that are already limited in size. The desire to protect natural resources and decrease the damage on the environment has resulted with the rise of green marketing concept. With green marketing, manufacturer firms came to a point of shaping their product development strategies in a way that causes less or even zero damage on the environment. With the labels, packages, technologies used in production and messages given in advertisements; firms emphasize the green manufacturing issue. In this study, the viewpoints of firms in Malatya over approaches of green product development are investigated. In the study, it is tried to answer the question of whether the firms in Malatya are setting their product development strategies in a way that decreases the damage on the environment – in other words green - or not.
Keywords
Product Development, Green Marketing, Green Product Concept, Green Product Development, Integrated G
@article{2018,title={GREEN PRODUCT DEVELOPMENT STRATEGY FOR PROTECTING THE ENVİRONMENT AND AN INVESTİGATİON ABOUT THE VIEWPOINTS OF FIRMS IN MALATYA TOWARDS GREEN PRODUCT DEVELOPMENT STRATEGY},abstractNode={The fact that human beings’ needs increases day by day and natural resources faces the threat of extinction brings about a pressure over every individual through the society to be more careful in consuming the natural resources that are already limited in size. The desire to protect natural resources and decrease the damage on the environment has resulted with the rise of green marketing concept. With green marketing, manufacturer firms came to a point of shaping their product development strategies in a way that causes less or even zero damage on the environment. With the labels, packages, technologies used in production and messages given in advertisements; firms emphasize the green manufacturing issue. In this study, the viewpoints of firms in Malatya over approaches of green product development are investigated. In the study, it is tried to answer the question of whether the firms in Malatya are setting their product development strategies in a way that decreases the damage on the environment – in other words green - or not.},author={Mehtap Bulut DENİZ-- Mevlüt TÜRK},year={2018},journal={The Journal of Social Sciences}}
Mehtap Bulut DENİZ-- Mevlüt TÜRK . 2018 . GREEN PRODUCT DEVELOPMENT STRATEGY FOR PROTECTING THE ENVİRONMENT AND AN INVESTİGATİON ABOUT THE VIEWPOINTS OF FIRMS IN MALATYA TOWARDS GREEN PRODUCT DEVELOPMENT STRATEGY . The Journal of Social Sciences.DOI:10.16990/SOBIDER.4433
Mehtap Bulut DENİZ-- Mevlüt TÜRK.(2018).GREEN PRODUCT DEVELOPMENT STRATEGY FOR PROTECTING THE ENVİRONMENT AND AN INVESTİGATİON ABOUT THE VIEWPOINTS OF FIRMS IN MALATYA TOWARDS GREEN PRODUCT DEVELOPMENT STRATEGY.The Journal of Social Sciences
Mehtap Bulut DENİZ-- Mevlüt TÜRK,"GREEN PRODUCT DEVELOPMENT STRATEGY FOR PROTECTING THE ENVİRONMENT AND AN INVESTİGATİON ABOUT THE VIEWPOINTS OF FIRMS IN MALATYA TOWARDS GREEN PRODUCT DEVELOPMENT STRATEGY" , The Journal of Social Sciences (2018)
Mehtap Bulut DENİZ-- Mevlüt TÜRK . 2018 . GREEN PRODUCT DEVELOPMENT STRATEGY FOR PROTECTING THE ENVİRONMENT AND AN INVESTİGATİON ABOUT THE VIEWPOINTS OF FIRMS IN MALATYA TOWARDS GREEN PRODUCT DEVELOPMENT STRATEGY . The Journal of Social Sciences . 2018. DOI:10.16990/SOBIDER.4433
Mehtap Bulut DENİZ-- Mevlüt TÜRK .GREEN PRODUCT DEVELOPMENT STRATEGY FOR PROTECTING THE ENVİRONMENT AND AN INVESTİGATİON ABOUT THE VIEWPOINTS OF FIRMS IN MALATYA TOWARDS GREEN PRODUCT DEVELOPMENT STRATEGY. The Journal of Social Sciences (2018)
Mehtap Bulut DENİZ-- Mevlüt TÜRK .GREEN PRODUCT DEVELOPMENT STRATEGY FOR PROTECTING THE ENVİRONMENT AND AN INVESTİGATİON ABOUT THE VIEWPOINTS OF FIRMS IN MALATYA TOWARDS GREEN PRODUCT DEVELOPMENT STRATEGY. The Journal of Social Sciences (2018)
Format:
Mehtap Bulut DENİZ-- Mevlüt TÜRK. (2018) .GREEN PRODUCT DEVELOPMENT STRATEGY FOR PROTECTING THE ENVİRONMENT AND AN INVESTİGATİON ABOUT THE VIEWPOINTS OF FIRMS IN MALATYA TOWARDS GREEN PRODUCT DEVELOPMENT STRATEGY The Journal of Social Sciences
Mehtap Bulut DENİZ-- Mevlüt TÜRK . GREEN PRODUCT DEVELOPMENT STRATEGY FOR PROTECTING THE ENVİRONMENT AND AN INVESTİGATİON ABOUT THE VIEWPOINTS OF FIRMS IN MALATYA TOWARDS GREEN PRODUCT DEVELOPMENT STRATEGY . The Journal of Social Sciences . 2018 doi:10.16990/SOBIDER.4433
Mehtap Bulut DENİZ-- Mevlüt TÜRK."GREEN PRODUCT DEVELOPMENT STRATEGY FOR PROTECTING THE ENVİRONMENT AND AN INVESTİGATİON ABOUT THE VIEWPOINTS OF FIRMS IN MALATYA TOWARDS GREEN PRODUCT DEVELOPMENT STRATEGY",The Journal of Social Sciences(2018)