DESCRIPTIVE ANALYSIS OF CONSUMERS’ ATTİTUDES AGAINTS SANAL COMMERCİALS DIVERSIFICATION SITUATION ACCORDİNG TO VARİOUS DEMOGRAPHİC CHARACTERISTICS
TÜKETİCİLERİN SANAL REKLAMLARA KARŞI TUTUMLARININ BETİMSEL ANALİZİ VE ÇEŞİTLİ DEMOGRAFİK ÖZELİKLERE GÖRE FARKLILAŞMA DURUMU

Author : Çetin Ayhan SEYFULLAHOĞULLARI
Number of pages : 67-90

Abstract

Although Radio, TV and especially Internet have come into being as a new communication and commercial atmosphere, some researches have been started to measure consumers’ attitudes against sanal commercials. Consumers’ attitudes against sanal commercials have been tried to be stated in this paper. Also, diversification situation of consumers’ attitudes against sanal commercials according to demographical characteristics have been studied. It is understood from analysis results that consumers do not mostly agree with the evaluations whether sanal commercials make comparisons easy, product quality increase and create a consumer conscious. It has been stated that there is a statistically meaningful relation between genders about the evaluation of contributions of sanal commercials on TV’s and women pro rata men mostly think that sanal commercials make more contributions on TV’s.

Keywords

Consumers’ Attitudes, Sanal Commercials

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