NİKSAR ÇAMİÇİ SPRING FOR THE MARKETING STRATEGY AND POSITIONING IN DESTINATION MARKETING
NİKSAR ÇAMİÇİ YAYLASININ DESTİNASYON PAZARLAMASINDA PAZARLAMA STRATEJİSİ VE KONUMLANDIRMA KAPSAMINA ALINMASI

Author : Hüseyin AKSOY -- Yılmaz AĞCA
Number of pages : 579-591

Abstract

Increase in today’s living level, the rapid development of information technologies and the use of technology in all areas of human life, the number of people participating in tourism activities is constantly increasing due to decreasing working hours and increasing free time in developed countries, along with the increase in the number of tourists, different expectations of tourists arise, they prefer different concept destinations. Tourists in search of different holidays, the identification of the reasons for choosing different destination locations is of vital importance for businesses operating in this region, especially in the creation of a new destination zone. In this study, a study will be conducted by means of face-to-face interviews with tourists from Niksar pine forest and regions that are becoming a new destination.

Keywords

destination, marketing, tourism marketing, strategy, concepts

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