“THE ART OF USING TYPOGRAPHY” IN GRAPHIC DESIGN
GRAFİK TASARIMDA “TİPOGRAFİYİ KULLANMA SANATI”

Author : Süleyman ÖZDERİN
Number of pages : 210-221

Abstract

In the area of graphic design, the use of writing visuals according to "design rules" is much more important than writing character design alone. The writing can be in a variety of forms as an indicator design. Today, there are literally tens of thousands of writing characters that are designed and actively used. What is important here is to be able to determine which visual elements in design can be used together with which text visual as a "character property". The visuals of text and other design elements produce solutions according to each other. In this report, after the historical process is briefly mentioned as an indicator form of the article, the usage forms in graphic design studies through the visual value are critically examined and in this context, the methods of using the visual image in more creative forms were tried to analyze on a model design proposal. In the context of developing creative methods in graphic design; in the proposal of relevant model design based on an analytical basis; the indicative form of the article is handled in the same common ground as the indicator form of the design. The success of typographic studies in the field of graphic design is directly related to where and how the typographic material is used.

Keywords

Typography, Icon, System, Analysis, Transformation, Abstract, Abstraction.

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