@article{2019,title={THE EFFECT OF PERSONAL BRANDING ON CUSTOMER CHOICE IN SALES FORCE MANAGEMENT: AN APPLICATION IN TECHNOLOGY INDUSTRY},abstractNode={The energy created by the concepts of technology and brand in the period from the history of humanity to the present continues to interact even more exponentially. Increasing the number of companies in the technology sector with the advancements in technology developments, increase of products similar to the products they need, expansion of marketing activities and personal branding activities are at the forefront in influencing consumer behaviors. There are many reasons for the importance of personal branding in the technology sector. These reasons include the increase in consumer needs, the competence of the competent company and the managers who are knowledgeable in the field. In this context, the purpose of the thesis is the effect of personal branding in sales force management on customer preference. As a result, the relationship between the impact of the personal brand and the purchasing process is also revealed.},author={Mahir KILMANOĞLU-- İlkay KARADUMAN},year={2019},journal={The Journal of Social Sciences}}