INNOVATION AND ENTREPRENEURSHIP IN THE CONTEXT OF BLUE OCEAN STRATEGY
MAVİ OKYANUS STRATEJİSİ BAĞLAMINDA İNOVASYON VE GİRİŞİMCİLİK

Author : Senem ALTAN
Number of pages : 211-229

Abstract

The Blue ocean strategy is one of today’s most important contemporary strategic management theories developed by Kim and Mauborgne. Blue ocean strategy is based on create new markets by making competition meaningless. Blue oceans; represent high profitable growth opportunities, demand creation and unopened market areas. Innovation and entrepreneurship issues also play an important role in today's changing management approach. In this context, the aim of this study is to address innovation and entrepreneurship which have a very important place in the context of blue ocean strategy.

Keywords

Blue Ocean Strategy, Innovatıon, Entrepreneurship

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