The Blue ocean strategy is one of today’s most important contemporary strategic management theories developed by Kim and Mauborgne. Blue ocean strategy is based on create new markets by making competition meaningless. Blue oceans; represent high profitable growth opportunities, demand creation and unopened market areas. Innovation and entrepreneurship issues also play an important role in today's changing management approach. In this context, the aim of this study is to address innovation and entrepreneurship which have a very important place in the context of blue ocean strategy.
@article{2019,title={INNOVATION AND ENTREPRENEURSHIP IN THE CONTEXT OF BLUE OCEAN STRATEGY},abstractNode={The Blue ocean strategy is one of today’s most important contemporary strategic management theories developed by Kim and Mauborgne. Blue ocean strategy is based on create new markets by making competition meaningless. Blue oceans; represent high profitable growth opportunities, demand creation and unopened market areas. Innovation and entrepreneurship issues also play an important role in today's changing management approach. In this context, the aim of this study is to address innovation and entrepreneurship which have a very important place in the context of blue ocean strategy.},author={Senem ALTAN},year={2019},journal={The Journal of Social Sciences}}
Senem ALTAN . 2019 . INNOVATION AND ENTREPRENEURSHIP IN THE CONTEXT OF BLUE OCEAN STRATEGY . The Journal of Social Sciences.DOI:10.16990/SOBIDER.4867
Senem ALTAN.(2019).INNOVATION AND ENTREPRENEURSHIP IN THE CONTEXT OF BLUE OCEAN STRATEGY.The Journal of Social Sciences
Senem ALTAN,"INNOVATION AND ENTREPRENEURSHIP IN THE CONTEXT OF BLUE OCEAN STRATEGY" , The Journal of Social Sciences (2019)
Senem ALTAN . 2019 . INNOVATION AND ENTREPRENEURSHIP IN THE CONTEXT OF BLUE OCEAN STRATEGY . The Journal of Social Sciences . 2019. DOI:10.16990/SOBIDER.4867
Senem ALTAN .INNOVATION AND ENTREPRENEURSHIP IN THE CONTEXT OF BLUE OCEAN STRATEGY. The Journal of Social Sciences (2019)
Senem ALTAN .INNOVATION AND ENTREPRENEURSHIP IN THE CONTEXT OF BLUE OCEAN STRATEGY. The Journal of Social Sciences (2019)
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Senem ALTAN. (2019) .INNOVATION AND ENTREPRENEURSHIP IN THE CONTEXT OF BLUE OCEAN STRATEGY The Journal of Social Sciences
Senem ALTAN . INNOVATION AND ENTREPRENEURSHIP IN THE CONTEXT OF BLUE OCEAN STRATEGY . The Journal of Social Sciences . 2019 doi:10.16990/SOBIDER.4867
Senem ALTAN."INNOVATION AND ENTREPRENEURSHIP IN THE CONTEXT OF BLUE OCEAN STRATEGY",The Journal of Social Sciences(2019)