DESIGN AND ART WITH IVAN CHERMAYEFF
IVAN CHERMAYEFF İLE TASARIM VE SANAT

Author : Haşim Arif BAĞCIVAN
Number of pages : 358-365

Abstract

In this research, the brand identity of world famous institutions, Ivan Chermayeff's design innovations and his work has been examined. The iconic brands and graphic design products created by Ivan Chermayeff are referred to as concepts such as analogy, metaphor, analogy, which can be used outside of existing meanings, looking for ways to do this and realizing this search without destroying simplicity and easy understanding. Chermeyeff, who always has a surprise element in her artistic works, has an artist / designer profile that has an effective role showing that her hobbies can be included among the criteria she has brought to designer identity in addition to her design field and collages.

Keywords

Ivan Chermayeff, Corporate Identity Design, Brand Identity, Logo, Collage

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