THE PROBLEMATIC OF NOT TO RESULT OF THE LOGO COMPETITIONS BETWEEN 2015-2020
2015-2020 YILLARI ARASINDA DÜZENLENEN LOGO YARIŞMALARININ SONUÇLANMAMA SORUNSALI

Author : Refik YALUR
Number of pages : 221-231

Abstract

Logo design is the corporate identity of a company. The logo creates a corporate image in the eyes of the consumer or customer, while providing a visual aesthetic to the brand or institution. Logo design should be designed by choosing the right elements in accordance with the vision and mission of the institution. Especially official institutions and mostly municipalities organize logo design competitions with the idea of institutional renewal. Although these competitions are published mostly by the corporate website, they are also announced on many websites and social media where announcements about graphic design or competition are announced. In this study; 43 competitions, which were obtained as a result of online research, were collected through the method of collecting data from http://www.tasarimyarismalari.com/ site between 2015-2020. Results of 18 of these 43 competitions were announced and awards were given. The results of the remaining 25 competitions have never been announced or the first prize worthy awarded. Of these 25 contests, 15 contests that were generally not awarded or only the first prize were included in the research.

Keywords

Logo, Design, Competition.

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