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  • Title : A STUDY ON SPORTS SPONSORSHIP ACTIVITIES IN THE BANKING SECTOR: THE CASE OF GARANTI BANK, QNB FINANSBANK AND ING BANK

  • First Author : Zeynep BENAN DONDURUCU

  • Authors : -Pınar KAYA -Deniz Keba EKİNCİ

  • Keywords : Sponsorship, Sports Sponsorship, Banking Sector, Sponsorship Types

  • Basic Area : Halkla İlişkiler

  • Page Id : 118-150

  • Rank Id : 11

  • Year : 2023

  • Volume : 67

  • DOI : 10.29228/SOBIDER.73324

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