Yayın Detay
-
Title : CONSUMER BASED ON THE IMPACT OF RELATIONSHIP MARKETING BRAND VALUE COMPONENTS: A MODEL PROPOSAL
-
First Author : Tuğba YEĞİN
-
Authors : -- Ahmet GÜRBÜZ
-
Keywords : Relationship Marketing, Consumer Based Brand Value, Scale Development
-
Basic Area : İŞLETME
-
Page Id : 599-622
-
Rank Id : 41
-
Year : 5
-
Volume : 31
-
DOI : 10.16990/SOBIDER.4667
Yayına Git