TÜRK HAZIR GİYİM SEKTÖRÜNDE MARKALAŞMA VE TÜRK HAZIR GİYİM MARKALARININ İMAJI (BEING A BRAND IN TURKISH READY-TO-WEAR SECTOR AND THE IMAGE OF THE TURKISH READY-TO-WEAR BRANDS) - Muhammed Mustafa GÜLDÜR -- Sinem BAYRAM | The Journal of Social Sciences