Yayın Detay

  • Title : MARKETING 4.0; A NEW VALUE ADDED TO THE MARKETİNG THROUGH THE INTERNET OF THINGS
  • First Author : Filiz ASLAN ÇETİN
  • Authors : -
  • Keywords : Internet of Things; Marketing; Customers Interaction; Human Product Interfaces; RFID; NFC.
  • Basic Area : İşletme/Pazarlama
  • Page Id : 175-185
  • Rank Id : 11
  • Year : 5
  • Volume : 26
  • DOI : 10.16990/SOBIDER.4384
    • Yayına Git