Yayın Detay


  • Title : A CONCEPTUAL STUDY TO EYE TRACKING METHOD in NEUROMARKETING THROUGH INTERDICIPLINARY METHODOLOGY

  • First Author : A.Selçuk KÖYLÜOĞLU

  • Authors : -

  • Keywords : Eye Tracking Method, Neuromarketing, Marketing

  • Basic Area : PAZARLAMA

  • Page Id : 566-575

  • Rank Id : 32

  • Year : 4

  • Volume : 11

  • DOI : 10.16990/SOBIDER.3496

  • Yayına Git