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TÜKETİCİLERDE POZİTİF TUTUM OLUŞTURMADA İÇERİK PAZARLAMASININ KULLANIMİ, 674-685
USING CONTENT MARKETING TO CREATE POSITIVE CONSUMER ATTITUDES
http://dx.doi.org/10.16990/SOBIDER.4818
Zarife BARDAKLI
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