REKLAMLARDA KULLANILAN MARKA KARAKTERLERİNİN ARKETİPLERE GÖRE DEĞERLENDİRİLMESİ ̇, 141-157
EVALUATION OF BRAND CHARACTERS USED IN ADVERTISEMENTS ACCORDING TO ARCHETYPES
http://dx.doi.org/10.29228/SOBIDER.78251
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