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SAĞLIK SEKTÖRÜNDE KİŞİSEL MARKALAŞMA: TERCİH EDİLEN DOKTORUN KİŞİSEL MARKALAŞMASININ HASTANE TERCİHİNE ETKİSİ̇, 875-889
PERSONEL BRANDING IN THE HEALTH SECTOR: THE EFFECT OF THE PREFERRED DOCTOR’S PERSONEL BRAND TO THE HOSPITAL CHOICE
http://dx.doi.org/10.16990/SOBIDER.3456
Mehmet AYAZ -- İlkay KARADUMAN
Abstract
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