YENİ MEDYADA SOSYAL MEDYA PAZARLAMASI KAVRAMINA BAKIŞ: NESCAFE ÜÇÜ BİR ARADA EXTRA GAMER KİTKAMPANYASİ, 521-555
A LOOK AT THE SOCIAL MEDIA MARKETING CONCEPT IN NEW MEDIA: NESCAFE THREE IN ONE EXTRA GAMER KIT CAMPAIGN
http://dx.doi.org/10.16990/SOBIDER.4256
Ece GENÇ