AĞIZDAN AĞIZA PAZARLAMA VE MARKA BİLİNİRLİĞİ İLİŞKİSİ: TÜRKİYE İNŞAAT SEKTÖRÜNDE BİR UYGULAMȦ, 409-421
WORD OF MOUTH MARKETING AND BRAND AWARENESS RELATIONSHIP: A RESEARCH ON TURKISH CONSTRUCTION INDUSTRY
http://dx.doi.org/10.16990/SOBIDER.4432
Gamze DEMİR -- İlkay KARADUMAN