LÜKS MARKA TERCİHİNDE DUYGUSAL REKLAM ÇEKİCİLİKLERİNİN ETKİSİ̇, 281-291
THE EFFECT OF EMOTIONAL ADVERTISEMENT APPEALS ON LUXURY BRAND PREFERENCE
http://dx.doi.org/10.29228/SOBIDER.37423
Evrim DERİNÖZLÜ -M. Nafiz DURU