@article{2018,title={AGRICULTURAL MECHANIZATION IN BRAND PERCEPTION: EXAMPLE OF SIVAS},abstractNode={Since the beginning of human history, agriculture is one of the main sectors playing an important role in the development of industries such as automotive, spare parts, machinery, pharmaceuticals, etc. as it is the most important source of livelihood as well as having a wide product range. The constant increase in the world population and, accordingly, the reduction in arable lands have led to the need for more efficient use of existing agricultural lands. As a result of the researches, it has been shown that productivity can be increased with new methods in which agricultural machines instead of traditional methods are used. Agricultural machinery, also known as agricultural mechanization tools in particular, have increased labor productivity, reduced costs, and increased the quality and efficiency of production by ensuring that modern production technologies are used and that transactions are carried out in time, in accordance with agrotechnical requirements. Investors in this sector increasing with each passing day the importance of agricultural mechanization has accelerated the branding of their orientation in the name of the manufacturer has led to develop a variety of different strategies. In today's economy, any company that manages this strategy in the market able to hold on, otherwise it sort of created this brand out of date the companies that remain. The purpose of this study is to reveal the brand perception of farmers agricultural mechanization. The study the data used in the analysis of the group operating in the province of Sivas, and from any one face to face with the farmers who have agricultural machinery were obtained by survey method. The data were analyzed by SPSS program. As a result of the study, e-commerce, using the internet and social media tools, the level of increase depending on the age group the smaller the farmers ' brand perception, increasing as the age group grows, brand perception and trust of the bilateral relationship is left to the place of the seller.},author={Figen ARSLAN KOÇKAYA-- Hüdaverdi BİRCAN},year={2018},journal={The Journal of Social Sciences}}