@article{2018,title={GREEN CONSUMER BEHAVIOR IN THE CONTEXT OF GREEN MARKETING; EXAMPLE OF STARBUCKS},abstractNode={In this study, green marketing and the concept of green consumer were explained and it was aimed to give information about Starbucks and its activities, which is the second largest fast-food chain after McDonalds. For this reason, both domestic and foreign literature have been scanned. The green price of green marketing, which can be defined as all of the efforts to carry out production, pricing, distribution and maintenance operations within the scope of environment friendly activities in the process of meeting the consumer needs and realizing the business targets and during the period from the product raw material and production stage to the product disappearing in the nature, product, green distribution, green hold and green consumer concepts are explained. In the course of his work, he explained the environmental and green activities carried out by Starbucks, a company focused on green marketing activities. Starbucks carries out many processes, including production, consumption and recycling, in the country in which it is established and in other countries by planning within the context of green marketing.},author={Filiz ASLAN ÇETİN-- Nazan KORUCUK},year={2018},journal={The Journal of Social Sciences}}