@article{2019,title={A CRITICAL OVERVIEW OF CORPORATE IDENTITY STUDIES},abstractNode={Transformation of the object produced in line with the human need, with the purpose of connotations; and the evolution of the subject to a passive, determined, passive and purchased commodity. In the capitalist economic system, the need undergoes a transformation characterized by cost and profitability calculations by subverting the overwhelming exploitation of capital. The need, which is distorted by promises such as meaningless abundance, freedom, unlimited consumption and assured future, is being objectively increased while the need is diverted systematically and the object that is the product is transformed into the identity of the subject. The effort of adapting to its environment, transforming and transforming it is based on the experience, power and consciousness of the person creating the culture and value judgments, the work of his own work, which has become the mediation of the transformation of the transformation of transforming and transformative factors in fact is based on the struggle is quite old. The relationship between subject and object, the tendency to create consciousness, meaning and meaning, the discussion of value of use in the relationship with the object and questioning the concept of identity can be shown as examples of the research in question. A discussion will be made by creating a critical discussion of these debates and concepts that determine the corners in corporate identity studies.},author={Devrim BARAN},year={2019},journal={The Journal of Social Sciences}}