PAZARLAMA AMAÇLI HALKLA İLİŞKİLER (MPR) UYGULAMALARINDA İLİŞKİSEL YAKLAŞIM: CHATBOT ÖRNEĞİ̇, 266-278
RELATIONAL APPROACH IN MARKETING PUBLIC RELATIONS (MPR) PRACTICES: THE CASE OF CHATBOT
http://dx.doi.org/10.16990/SOBIDER.3996
Emel TANYERİ MAZICI -- Nur Banu ATEŞ