THE IMPACT OF LOGISTICS STRATEGIES ON LOGISTICS CAPABILITIES: A FIELD RESEARCH
LOJİSTİK STRATEJİLERİNİN LOJİSTİK YETENEKLER ÜZERİNE ETKİLERİNE İLİŞKİN BİR ALAN ARAŞTIRMASI

Author : Zümrüt Hatice ŞEKKELİ - - İsmail BAKAN - Zümrüt Hatice ŞEKKELİ
Number of pages : 398-422

Summary

The research data was collected among managers in third part logistics (3PL) firm that members of the international forwarding associations by conducting the questionnaire method of data collection. The aim of the study is to determine the relationship between logistics strategies, logistics coordination capability, logistic innovation capability and CRM capability among the firms that operating in the logistics sector. Of the 450 questionnaires were distributed in the 9 cities of Turkey, 428 usable questionnaires were returned, a response rate of 95%. Then, the data was analyzed by using appropriate statistical techniques via SPSS programme. The frequency, Pearson correlation, and regression analyze are used. Analyzing the research data, it was realized that there is a statistically significant relationship between logistics strategies, logistics coordination capability, logistic innovation capability and CRM capability.

Keywords

Logistics Strategies, Logistics Coordination Capability, Logistic İnnovation Capability, CRM Capabil

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